Strategic Partnerships and Market Penetration
Client:
CenterSquare
Market:
North America
Customer Segment:
Data Center
Objective
CenterSquare, a leader in providing mission-critical real estate, engineering, and technology services, sought to establish new partnerships with cloud customers and hyperscalers to enhance their data center capacity sales. CenterSquare engaged Caddis to leverage their expertise in site marketing, negotiation facilitation, and to help navigate dynamic market conditions within the highly competitive data center market.
Solution
Caddis collaborated closely with CenterSquare through several strategic actions:
- Providing ongoing guidance on the structuring and presentation of commercial offers to potential hyperscale customers.
- Assisting with crafting a detailed site marketing plan that highlighted the technical advantages and strategic location of CenterSquare’s data center properties.
- Engaging directly in RFP reviews and responses, offering critical insights to tailor technical proposals that met the exact needs of hyperscale and enterprise clients.
Outcome:
The deal with a leading hyperscale group was finalized, securing a significant new capacity agreement for a datacenter site in Virginia.